1. No feelings of finance at the first impression
2. Lack of user-flow throughout website especially landing page
3. Low conversion rate in spite of intensive paid marketing
4. Problem in understanding of Financial loan application process

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Solutions provided

The solution involved creating a newly designed UX and Ul that immediately captivated users with a sense of finance and ease. This was achieved through minimalistic and understandable UX flow. The process involved primary/secondary research, user and stakeholder interviews, competitive analysis, affinity mapping, empathy mapping, user personas and flow, red routes, design system, wireframes, usability testing, and high-fidelity prototypes.

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Let's go closer

Aiming to make a strong first impression in just 5 seconds, I employed multiple strategies to engage users upon landing. Colors, typography, design elements, and composition all contributed significantly to increasing conversion rates and turning leads into customers.

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Users research

• 80% users are mobile-first, mostly 1334x750 PX of screen-sizes.
• 20-30 make up about 78% of the total population, males dominant.
• Users exhibited eye distractions during live screen recording.
• Lack of a clear CTA and user flow to guide users to the desired place.
• Many users lost interest shortly after landing on the site.
• Users found confusion about the next steps in the process.

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Competitive analysis

The analysis revealed the need to prioritize mobile optimization by comparing with other competitors with same working model, clarify CTAS, refine user flow, target content to the 20-30 age group, and include customer testimonials to improve Younited's competitiveness.

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