For businesses with bigger plans. Let’s get to know each other.
Fahad de Artist
DE/EN
Let’s talk
FOR SAAS & STARTUPS

Software that makes sense.
From the first click.

From the first landing page to a mature product, I help SaaS teams make complex functionality clear and usable.

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01 / POSITIONING

Make your product understandable

A clear value proposition, thoughtful information architecture and landing pages that guide the right people towards a demo or signup.

02 / ACTIVATION

Make the first steps easier

User journeys, onboarding and interactions that help new users reach their first meaningful outcome. We examine friction and design understandable next steps.

03 / PRODUCT & SYSTEM

Grow with your team

UI components, Figma libraries and documented states create consistency. Thoughtful handoffs help your development team turn the design into a working product.

From discovery to design handoff

Depending on the project: user interviews, competitor analysis, user flows, wireframes, interactive prototypes, usability tests, responsive UI and a documented design system. We agree the scope together before starting.

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TaxRX tax-management web app, UI/UX design by Fahad Khan
TaxRX · Web app & product design

From product idea to engineering handoff.

Discovery and information architecture

We clarify audiences, roles and core tasks. Interviews, existing feedback and usage data help prioritise hypotheses. Sitemaps and user flows connect marketing, signup, onboarding and the product.

Wireframes and interactive prototypes

Early drafts make complex workflows discussable before visual refinement. We test tasks such as initial setup, finding information and recovering from errors. Feedback informs documented iterations.

Figma variables and design systems

Colour, typography and spacing become reusable foundations. Components, variants and states cover recurring tasks, including empty views, loading, errors and responsive, accessible interaction patterns.

Handoff and iteration

Engineers receive organised files, named components and documented interactions. We review implementation together for consistency. Further improvements are prioritised using feedback and useful measures such as completed onboarding tasks.

HOW WE WORK TOGETHER

A clear process.
From day one.

01

Understand

We clarify your offer, audience and goals. A review of your current website helps us identify where to start.

02

Define

I develop the structure, user journeys and content. You see how the solution will work early in the process.

03

Design & build

The concept becomes design, interactions and a responsive website or production-ready product design.

04

Launch & improve

After quality checks, we launch or hand over to your team. Ongoing optimization is available if you need it.

GOOD TO KNOW

Anything on your mind?

What kinds of companies do you work with?

Small and medium businesses, startups and SaaS teams. Whether you need your first professional website, a relaunch or product design, we shape the collaboration around your situation.

Can you improve my existing website?

Yes. A UX and website audit identifies friction in the user experience. We use it to prioritize content, design, speed and conversion improvements. A complete rebuild is not always necessary.

What do SEO and AI visibility mean?

I improve your website’s technical and content foundations so search engines and AI-powered search systems can better understand your offer. This includes clear content, credible expertise and a well-organized website. Rankings and AI recommendations cannot be guaranteed.

How do you support SaaS teams?

Through UX research, user flows, wireframes, prototypes, UI design and design systems, from your marketing website to onboarding and the product. I collaborate with product managers and engineers throughout handoff.

Which platforms do you work with?

Webflow, Framer or WordPress, depending on the project. I use Figma and Adobe tools for design and prototyping. The platform follows your content, functionality and maintenance needs.

How much will a project cost, and how long will it take?

That depends on scope, pages, content and functionality. After an introductory conversation, you receive a tailored proposal with clear deliverables, milestones and a timeline.

Can my team update the content later?

Yes. For CMS-based projects, I provide a structured handover and an introduction so your team can maintain the agreed content independently.

YOUR NEXT STEP

What should your
website do for you?

Let’s talk about it. Together, we’ll find the next step that makes sense for your business.

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