Understand
We clarify your offer, audience and goals. A review of your current website helps us identify where to start.
WEB DESIGN · SAAS UX/UI · BERLINThoughtful design.
Thoughtful design.
A clear plan.
Move forward.
Websites and digital products that move your business forward. I connect strategy, design and development for small businesses, startups and SaaS teams.
20 minutes. Your ambition. A clear next step.
EXPERIENCE ACROSS BRANDS AND INDUSTRIES
DESIGN WITH A BUSINESS PERSPECTIVE
Your website should do more than look good. It should make your offer clear, build confidence and help people take the next step.
Strategic thinking
Your goals and your audience set the direction.
Personal delivery
One point of contact for strategy, design and development.
Built for growth
Flexible websites and design systems that grow with you.
HOW I CAN HELPDifferent skills.
Different skills.
One goal: your progress.
From your first brand identity to improving an existing product, we focus on what your business needs most.
Web design & development
A website that moves your business forward.
I modernize your website with a clear structure, thoughtful design and fast, responsive development. Your offer becomes easier to understand and contacting you becomes simpler.
Explore service- Website strategy & information architecture
- Responsive UX/UI design
- Webflow, Framer or WordPress
- CMS, performance & structured handover
What we work towards: A professional website your team can maintain.
SaaS & product design
From complex features to clear user journeys.
I design digital products around the real tasks your users need to complete, from marketing and onboarding to everyday use.
Explore service- UX research & user flows
- Wireframes & interactive prototypes
- Product interfaces & onboarding
- Design systems & developer handoff
What we work towards: A clearer product and a consistent user experience.
SEO & AI visibility
Help people find and understand your offer.
I combine technical SEO foundations with a clear content strategy to improve the foundations for organic visibility in Google and AI-powered search.
Explore service- Technical SEO review
- Search intent & page structure
- Content, metadata & internal links
- Structured data where relevant
What we work towards: A clear, accessible website for search systems. No guaranteed rankings.
Conversion optimization
Make more of the right visits.
I investigate where your audience has questions or drops off. Those insights inform clearer content, stronger calls to action and targeted improvements, including for organic traffic.
Explore service- UX & conversion audits
- Audience-focused landing pages
- User journey & friction analysis
- A/B tests with sufficient data
What we work towards: A clearer path to an enquiry, booking or signup.
Branding & visual identity
A brand that feels right for your business.
I translate your positioning into a distinctive visual identity so your website, product and communications speak the same language.
Explore service- Brand positioning & visual direction
- Logo, colour & typography
- Brand guidelines & design elements
- Consistency across digital touchpoints
What we work towards: A recognizable identity that supports trust.
Motion & interaction
Movement with a purpose.
Thoughtful animation explains relationships, directs attention and provides feedback. I design motion as part of the experience, with performance and accessibility in mind.
Explore service- Microinteractions & UI feedback
- Scroll animations & transitions
- Lottie & animated brand elements
- Responsive motion & reduced-motion support
What we work towards: A lively digital presence that supports usability.
FOR SAAS & STARTUPSComplex products.
Complex products.
Simple experiences.
Make the value of your software clear from the first interaction. I connect marketing websites, onboarding and product interfaces into a coherent user experience.
- Clear positioning and compelling SaaS landing pages
- Intuitive journeys from signup to the first meaningful result
- Consistent components and scalable design systems
01 / SITEMAP & USER FLOWS
Product
WebsiteOnboardingDashboard
02 / WIREFRAMES
03 / VARIABLES & COMPONENTS
PrimaryAccentSurfaceAa
Button / PrimarySpacing / 8 · 16 · 24
SELECTED WORKDifferent industries.
All projectsDifferent industries.
The same care for detail.
HOW WE WORK TOGETHERA clear process.
A clear process.
From day one.
Define
I develop the structure, user journeys and content. You see how the solution will work early in the process.
Design & build
The concept becomes design, interactions and a responsive website or production-ready product design.
Launch & improve
After quality checks, we launch or hand over to your team. Ongoing optimization is available if you need it.
THE PERSON BEHIND FAHAD DE ARTISTHi, I’m Fahad.
Hi, I’m Fahad.
Designer. Developer.
Your project partner.
I work at the intersection of brand, web and digital product. For over seven years, I have combined visual design with user understanding and practical development. Based in Berlin, I work with businesses across Germany and beyond.
More about me7+years of experience
82+completed projects
FigmaWebflowFramerWordPressAdobeAIChatGPTGoogle AnalyticsHotjar
CLIENT PERSPECTIVESGood work starts with
Good work starts with
good collaboration.
“He created unique brand identities for both of my companies, understanding our values and what we were going for extremely quickly.”
David FuchsFounder & CTO · 100 Celsius
Excerpt from client feedback
“Fahad is fantastic at listening to his clients and transforming their vision into beautiful design that has a lasting impact.”
Donavon PowellFounder & Investor · 242jobs
Excerpt from client feedback
SaaS UI/UX
Webflow / Photography
Webdesign / Law firm
UX / Onboarding
Webdesign / Flower shop · Freelancer’s responseCLIENT STORY
A client’s perspective.
100 Celsius shares the experience of turning an idea into a clear brand identity and a new website.
YouTube · Privacy
GOOD TO KNOW
Anything on your mind?
What kinds of companies do you work with?
Small and medium businesses, startups and SaaS teams. Whether you need your first professional website, a relaunch or product design, we shape the collaboration around your situation.
Can you improve my existing website?
Yes. A UX and website audit identifies friction in the user experience. We use it to prioritize content, design, speed and conversion improvements. A complete rebuild is not always necessary.
What do SEO and AI visibility mean?
I improve your website’s technical and content foundations so search engines and AI-powered search systems can better understand your offer. This includes clear content, credible expertise and a well-organized website. Rankings and AI recommendations cannot be guaranteed.
How do you support SaaS teams?
Through UX research, user flows, wireframes, prototypes, UI design and design systems, from your marketing website to onboarding and the product. I collaborate with product managers and engineers throughout handoff.
Which platforms do you work with?
Webflow, Framer or WordPress, depending on the project. I use Figma and Adobe tools for design and prototyping. The platform follows your content, functionality and maintenance needs.
How much will a project cost, and how long will it take?
That depends on scope, pages, content and functionality. After an introductory conversation, you receive a tailored proposal with clear deliverables, milestones and a timeline.
Can my team update the content later?
Yes. For CMS-based projects, I provide a structured handover and an introduction so your team can maintain the agreed content independently.
YOUR NEXT STEPWhat should your
What should your
website do for you?
Let’s talk about it. Together, we’ll find the next step that makes sense for your business.
Book a free introductionPrefer to send an email?